Market & Motivate
Learnings, market trends, and tips & tricks for any small business to reference during difficult times, marketing uncertainty, and moments when you need cheerleading 🥳
Click here for some data gloriousness on Ballard's demographic (a.k.a. your potential audience).
Why trust media?
We asked The Stranger’s Advertising Executive, Katie Phoenix why we should trust (& buy) media as a small business.
Stop Marketing? The 3 C’s you stop.
When you stop marketing, you stop creating, collaborating and communicating. Now listen here, dear small b.
Insurance; colourful protection.
Kayla came to the small b project looking for foundational marketing advice and then campaign management - what we found in the first few conversations is that this is no normal insurance agency. Kayla is shaking up the insurance narrative and we are here for it!
Customer Service at its core.
Customer service is at the heart of what we do and why we do it. Get it right and you have a customer for life … get it wrong, and they’re gone. Then they’ll tell their friends. We’ve asked Founder of Sip & Ship Shop, Diana Naramore for her expert tips on keeping your customer service at the forefront of your business.
Branding it all its glory.
Your brands … they have a life of their own! Psychological, emotional and even physical. Brands create trust between you and your customers. If you’re not feeling what your brand is putting out, then you need to reign that in!
Communication
Communication is vital when expecting customers to invest in your service and or business. Without clear and consistent communication, how do you ‘expect’ customers to invest or buy from you?
Long term vs Short Term marketing
Strategic Marketing + communication. Without it, how do you set up your customers' expectations of your brand? Can you even sell if you’re not communicating? Nah.